We must offer our clients best solutions, successful experiences and the opportunity to have a long term relationship.Ģ) Develop the offer pointing directly only to the target: look for a niche market and then make sure that there is a market for this niche.ģ) Design of marketing strategies from the point of view of the costumer. That’s why we cannot ignore the 10 principles of the father of marketing.ġ) Recognize that power, it now has the consumer: information is everywhere at the same time and consumers are well informed about most of the products on which they are interested. Actually there is no one who doesn’t know that Philip Kotler is the father of marketing.
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